Amazon’s Pay Per Click (PPC) advertising platform is an effective marketing tool for sellers. It’s simple to use and provides instant access to a lot of consumers.
But there are a few problems: the learning curve is steep, it uses different metrics than Google, and there are so many possible changes you could make that it becomes hard to know what to do next.
Luckily, there is plenty of Amazon Ads software that can help you optimize your AMZ Ads. Most of them work by accessing your Amazon account data and turning it into something more useful. Let’s look at some of the best ones available today.
- AMZ Tracker
This Amazon tool is for those sellers who are looking for a complete Amazon Ads solution. For example, you can use this tool to spy on your competitor’s ads. You can even use it to track the performance of your ads and make the necessary adjustments.
If you’re interested in using this tool, you can try it out by opting for its free version, which allows you to enjoy a free trial of 7 days.
Scope is another Amazon software that’s worth checking out. It offers a keyword research function that allows you to find out the right keywords that will help you get more sales on your product listings.
It also has an ad optimization function that helps you adjust your bids and avoid overspending on keywords that don’t convert well.
3. Scale Insights
Scale Insights is a fairly new AI-driven Amazon Ads software that has gained a lot of popularity in recent times among Amazon sellers and advertisers. This tool has become so popular because it offers various features at an affordable price range. It allows you to uncover high-converting keywords and analyze more than 3 million+ sales data. You will be amazed to know that this AMZ tool is used by 5 to 8-figures Amazon FBA Sellers. This PPC tool comes with a free trial of one month with no credit card required.
Sellics combines all the features you need to run your Amazon PPC campaign in one place – from keyword research and product research to campaign management and optimization tools. What’s more, it includes a profit dashboard that helps you analyze your overall performance on Amazon.
5. Unicorn Smasher
Unicorn Smasher is an extension tool that provides sellers with valuable analytics data to help them make smarter decisions about their business, including product trends and sales velocity, and revenue estimates. Another notable feature of this extension is its ability to identify potential opportunities by analyzing top products in any category or sub-category on Amazon.
6. PPC Entourage
PPC Entourage is a powerful software solution designed to help sellers automate their PPC campaigns on Amazon. This software allows you to manage multiple campaigns simultaneously, making it easy for sellers to save time and focus on critical business aspects.
7. Jungle Scout
Jungle Scout is a powerful platform to help you get your Amazon ads up and running. The software works by giving you access to data that helps you optimize your existing ads as well as find new keywords to target.
It’s also great for tracking sales trends, analyzing product reviews, and building better product listings. In short, this platform provides everything you need to grow your business.
Helium10 has been around for a long time and is one of the most popular tools on the market. It’s more than just an advertising software – Helium10 provides many features covering every aspect of your business, from keyword research to competitor analysis to ranking management. One of its many features includes Black Box, which allows you to search for specific keywords in order to optimize your campaigns.
BidX is another Amazon PPC AI software that uses machine learning to automate bidding across multiple campaigns. It also provides powerful competitor monitoring features so you can see what other sellers are doing, identify their winning strategies and make counter-bidding moves against them.
Teikametrics is an Amazon Ads software designed to help you optimize your Sponsored Product ads. You can use it for a wide range of tasks, from optimizing bids and keywords to managing budgets and product listings.
It also gives you the opportunity to use historical data about your business to create accurate forecasts for the future. These features make it easier to plan your budget and strategy for the future so that you can get the best results from your ad campaigns.
I hope all the above-listed information about the top Amazon Ads software proves beneficial for your business. To know more about the latest updates of Amazon Ads tools, stay tuned!