When it comes to brand awareness and creativity, Instagram is the real deal. It’s a tool that enables brands to target their visual marketing strategy and build a loyal audience that will grow exponentially as the business grows. Instagram has over 500 million daily users, making it one of the most engaged platforms in the world. Instagram followers are a good indicator of how popular your profile is. The audience values profiles that provide value and with which they can identify. In this guide, we’ll look at some simple ways to increase Instagram followers and engagement. To learn more, consult the guide.
1) Maintain a Consistent Theme
Getting genuine Instagram followers can be difficult. Before they click the “Follow” button, most followers want to know what you’re posting about. To exponentially grow your audience, you must have a consistent feed and a regular posting schedule. Make sure your videos are entertaining, fun, and memorable, and most importantly, communicate your consistency through colors and layout. The grid layout is a creative way to add rhythm to your publishing strategy while also considering aesthetics.
2) Post on Various Platforms
Cross-promotion is another term for posting on multiple platforms. It entails multiple platforms with users posting similar content across all of them. It’s a strategy used to save resources, time, and money while also increasing the Instagram following. As an example, consider Justin Bieber and his holiday dance video, which he shared on both Instagram and TikTok. The video received millions of likes on both platforms, and he was able to reach a larger audience by posting on multiple social media platforms. And, according to Nadya Okamoto, she expanded her Instagram following as she rose to fame on TikTok. However, TikTok is not the only channel where you can cross-promote content; Instagram reels are a powerful feature that allows you to translate short videos into Pinterest and YouTube short stories.
3) Make use of Reels
The Reels feature on Instagram is a great way to share fun videos with your followers, add audio, and effects, or create something different and unique. The Reels are publicly shared on the feed, where followers can view them. Kristie Dash, Instagram’s beauty partnerships manager, stated that the Reels are a new way of publishing content and that there is no one formula for success. She advises content creators and brands, however, to keep the trend drive and the content unique, to identify the latest trends, and to keep the content simple and relatable. She recommends educating the audience and finding a balance between entertainment and education.
4) Plan Your Marketing Strategy
If you want to grow your Instagram followers into the thousands, we recommend creating a well-thought-out marketing strategy to lay the groundwork. Increasing your Instagram followers is the first step toward success on the platform, as long as you set social marketing goals and know what you want to achieve. Whether it’s increasing sales, increasing brand awareness, or driving web traffic, staying on track and focusing on business-oriented goals is essential.
5) Identify Your Target Audience
The target audience should be defined using data and research. First and foremost, you must identify and create buyer personas – these are the people who will follow you on Instagram. Consider their demographics, such as their age, location, gender, and so on. Then you must determine where they are most active. Younger generations, for example, use Instagram and TikTok, whereas older generations use Facebook. 38% of Twitter users are between the ages of 18 and 29, while 26% are between the ages of 20 and 49. The next step is to investigate your competitors to determine what they are doing and who their target audience is. What distinguishes them? This allows you to identify opportunities to provide something that your competitors do not. Look through the groups to see what they’re talking about and what tone they’re using.
6) Using Hashtags
Social media is all about hashtags and sharing content that goes viral when the right hashtag is used. Your goal on Instagram is to share engaging, new, and interesting content with your followers. Hashtags make it easy for users to search for specific terms such as #mensfashiontips, #topfashionbrands2022, and #summerrecipeideas. Avoid using hashtags like #love, #picoftheday, #summer, and others that are too generic.