Effective Instagram Marketing Strategies
Make a Separate Product Space
I would advise you not to mix your personal and professional profiles. So, make a separate profile for your company and its products. This account can be promoted from your personal profile. However, you must have a profile where viewers can get all the details about the product or service without being distracted by your personal posts.
Create a Product-Based Content Calendar
The next critical step is to create a product-based content calendar, which means you must be prepared to post at regular intervals. Because it is a social media page, you can post on a daily basis if you want, but they must all be relevant to your products and services. For example, you can share memes if you want, but make sure to link them to your product at some point.
This is one of the most popular memes, and it is an excellent example of evergreen visual content. Ruffles, a wafer company, took advantage of this. They altered the image and substituted a packet of Ruffles for the other woman the man turns to look at. To attract viewers’ attention, the brand wisely placed its product in a viral meme.
Make the Content More Attractive
Simple posts with only a product image and a product description are fine, but not sufficient. So, when introducing one of your products or services, create a simple post in which you inform the target audience about the essentials. However, do not continue to share the same post. This is where you must express your creativity.
Play Around With The Captions
Nothing works better than memorable captions. Make an effort to do the same. When viewers see your post, they read the caption as well as the pictures to get a sense of the message you want to convey. As a result, it is critical that you understand how to use your caption to win the hearts of your audience. In your captions, you can use humor. Believe me, humor is the most effective way to reach your target audience. Because it is human nature to fall in love with someone who can make you laugh.
Two years ago, Netflix issued a tweet that read:
Thousands of people commented and retweeted the tweet. Some users also shared other users’ comments on the funny quotient. It was such an entertaining engagement that Netflix had to hire 2000 more employees to keep up with the viewership. Though this was a Twitter post, you can replicate it on Instagram as well. Just keep in mind that, unlike text-based Twitter, Instagram is more image-based. Using some amusing and entertaining images would be preferable.
However, keep in mind that you are not required to use humor; if you believe that is not your strong suit, you can choose another stance. For your information, inspiration is the second most powerful emotion that people experience after the humor. Athletic brands frequently use such stances for Instagram promotion.
Make Sure to Include the Right Hashtags
Without hashtags, Instagram is nothing. Proper hashtag usage will allow new followers to discover your content while also influencing others to share posts related to your brand. It is critical to emphasize that having a brand-specific hashtag, similar to Rifle Paper Company, is a MUST.
Keep in mind that the brand hashtag is not the end of the story. There are also several industry-specific hashtags. Investigate them and make a note of the most popular and trending hashtags, which you should use every time you post something about the brand. If you are unable to find the most profitable hashtags, one suggestion is to use free Instagram marketing tools for further brainstorming.
Another thing to keep in mind is that there is an ongoing debate about how many hashtags are appropriate for Instagram posts. Instagram allows up to 30 hashtags per post, but to be honest, stuffing your posts with too many hashtags isn’t something to be proud of. If you look closely, you’ll notice that larger brands use fewer hashtags, but they make sure to use the most impactful ones.