In a move that will show we have reached optimum Millennial, Vice is debuting a Snapchat dating tv show paid by Match and managed by Action Bronson. Take a moment so that all those buzzy terms and brand names occur.
The weekly, 8-episode tv series is named Hungry Hearts featuring couples taking place dates being created by Bronson themselves. Over the course of the mini-series, the chef-turned-rapper will flex his matchmaker muscle tissue while he curates times, supplies play-by-play commentary on each getaway, and forecasts if the would-be lovebirds will get to a moment time.
Hungry Hearts is certainly not Bronson’s first tv show for Vice. Their indulgent web collection for Munchies – F*ck, That’s healthy – is actually a bonafide hit that transferred to Viceland and additionally be printing a cookbook centered on dishes through the program. It should appear as no real surprise to fans that his times for Hungry Hearts might feature a good amount of tasty eats.
The fresh new series premiered specifically on Vice’s Snapchat find station on Wednesday, August 30. The mass media business conveyed exhilaration from the opportunity to participate in this new structure Snapchat is offering to editors and creators.
“Vice and Snap have had a great lasting partnership,” stated Sterling Proffer, svp and mind of company method and development for Vice news. “we have been a Discover spouse from day one, and starting this tv series is still another way we’re discovering new, innovative types collectively.”
“Our current followers on Snapchat, and every where else for instance, really love Action Bronson,” Proffer persisted. “causeing the tv series had been a terrific way to increase our very own reach regarding system and bring more folks inside fold. Our team liked the challenge to generate one thing unique for the Shows system.”
Match has also shown excitement for forward-thinking article marketing partnership.
“The starving Hearts content is really connected to whatever you perform at complement,” stated Ayesha Gilarde, fit’s CMO, “so that it had been an all-natural complement our brand become part of this tv series to connect with singles.”
One event performers prospective couple Dean and Olivia, who struck up a cemetery in Ozone Park, Queens (Bronson’s old stomping reasons), to get knowledgeable about each other over sammies from D’Angelo’s Sausage Truck. Browse an exclusive clip here, thanks to Billboard. Snapchat people can donate to the show inside the app.
In terms of whether this brand-new style be profitable with the sought-after Millennial industry, the team behind Hungry Hearts has high dreams.
“enjoying first dates is actually enjoyable,” mentioned Proffer, “and enjoying any such thing with Action is actually entertaining. Atart exercising . food into the mix, and you minimize any explanation not to ever view the tv show.”