What is Pinterest Ads?
Pinterest is a search engine and social media platform that allows users to discover, save, and share new ideas. Pinterest ads allow brands and businesses to promote their products and services on the platform. Promoted Pins are another name for Pinterest Ads. As part of retargeting ads, Pinterest displays Promoted Pins based on their users’ interests, past activity, and website actions.
Pinterest is a powerful marketing tool that understands their audience through the combination of a search engine and social media, for example, curating taste or seeing trends before they happen. Key Pinterest metrics include: 300 million monthly users, 98 percent of users who have tried something new they discovered on Pinterest, 84 percent of users who conduct their shopping research on the platform, and 77 percent who have discovered a new brand or product.
Depending on the type of business, advertising on Pinterest can provide numerous benefits for online growth. Even companies that believe Pinterest’s demographics are unsuitable for them may discover that among the large user base that Pinterest reaches, you can find a profitable target audience to maximize your online profits. Pinterest advertising is a powerful tool to incorporate into your digital marketing strategy.
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Pinterest is a unique social media platform for businesses to use in their social media marketing. Pinterest can also be used as an alternative search engine, where businesses can use optimized content to gain more traffic, sales, and brand awareness. Understanding how Pinterest works is critical when developing a proper strategy for using it for business. We’ll go over the benefits of Pinterest and its ads for your business, as well as why incorporating Pinterest into your marketing strategy is critical.
Advantages of Pinterest Ads
Build Brand Awareness
Pinterest ads are an effective way to increase brand awareness and recognition on the internet. When compared to other social media platforms, Pinterest is the best for branded content because users are more accepting of it and the content itself is not intrusive to the user experience.
Pinterest is a discovery tool, and users are looking for new ideas, which brands can take advantage of. More and more users are discovering brands for the first time on Pinterest, particularly through promoted pins.
Including the platform in your marketing strategy expands the number of touch points through which your target audience can interact with you online. To build brand recognition, you must be more visible and accessible than ever before. To measure their success on Pinterest, brands can use three different metrics: increased awareness, boost favorability, and brand perceptions.
Introducing new ideas and topics with your brand to users who are researching and interested in these topics and ideas is a benefit of Pinterest ads that is difficult to replicate on other platforms. Every brand and business can benefit from using Pinterest ads in their online marketing strategy, but the key to getting the best results is to find your ideal audience.
Increase Your Visibility, Traffic, And Sales.
Using high-quality images in Pinterest searches can increase traffic to your websites and landing pages while also increasing brand awareness, traffic, and sales. Pinterest can bring more online traffic to your business, whether the traffic is paid or organically gained on the platform.
According to Pinterest, 83 percent of weekly pinners have purchased from a brand they saw on the platform, making it a social destination for users with high purchase intent to your website. Businesses have a huge opportunity to target users with higher conversion rates.
Because Pinterest users are more open to new brands, incorporating Pinterest into your marketing strategy, even for smaller brands, can result in much-needed awareness and sales. Pinterest ads can help you accelerate your platform strategy. Using ads to promote your content further is critical for increasing traffic and brand awareness, as well as making your content more viral on the platform.
Using Pinterest as a marketing strategy provides businesses of all sizes with a long-term source of online traffic, reach, and visibility. Companies competing for online visibility may find that not using Pinterest hurts their competitiveness.