Mastering search engine optimization strategies can be tough, especially for beginners and novice digital marketers. But luckily, there are several tools out there that can help you to outrank your website on SERPs and boost your business. They get your site structure optimized, find the best keywords to reach your target audience, and track your performance so that you can make improvements over time.
There are many SEO tools on the market, making it a difficult choice on which one you should use. To help you make that choice, we’ve put the six best SEO tools together in a list after doing extensive research.
- Google Search Console
This is an essential tool for anyone conducting SEO. With Google Search Console, you can see important information about your website, including search queries, the average number of clicks for a query, impressions, and click-through rates. You can also see which queries lead to high bounce rates or low average positions.
It’s completely free and easy to set up. Just go to https://www.google.com/webmasters/tools and follow the steps. Once you’re in, you can start exploring all of the awesome features Google Search Console offers, like the ability to see which pages on your site are ranking, which links are no-follow or not indexed, and more!
- Ahrefs
If you’re looking for the best backlink research tool on the market, Ahrefs is definitely worth a second look. This powerful program can help you keep up with your competitors and track their link growth, rankings, and more while giving you a bird’s-eye view of the changes in your own backlink network.
It also lets you run in-depth backlink analysis to see where your best links are coming from, who’s linking to you the most, and more. It’s easy enough to use that you can set up your first campaign in under an hour but powerful enough that you can find massive opportunities for growth in minutes.
Even better, it’s not a huge investment; you can start with their $99/month plan and get access to all the features you need.
- Moz Pro
This tool is great for tracking your domain authority. Domain Authority is a scoring system based on how many links point to your website and how authoritative those links are. The more high-quality links pointing to your website, the higher your Domain Authority will be—and the better it’ll perform in search.
Moz Pro also gives you access to a ton of other great resources: keyword research tools, auditing tools, and more. It even has a free version that allows you to view some data.
- SEO Site Checkup
If you’re looking to run a quick audit of your site, SEO Site Checkup is a free tool that will check your tags and help you find any errors. It’s super-fast, it’s free, and it’s easy to use. All you have to do is enter the URL of the page you want to analyze and hit the “Checkup” button. It is trusted by more than 15000 webmasters and offers tons of great features.
SEO Site Checkup is a good fit for anyone who wants a high-level look at their site’s SEO without wasting much time.
- SEMrush
SEMrush is an extremely popular platform for keyword research, competitor analysis, and Google Ad campaign optimization. SEMrush allows users to track and analyze the performance of any website or keyword on a global scale to measure their own or competitors’ SEO efforts.
With SEMrush, you can discover new keywords that can be used to improve your SEO and PPC campaigns, see how much traffic you are getting from keywords, track your rankings, and many other features that help you optimize your website.
- SpyFu
SpyFu is another amazing SEO tool that is pretty simple to use. Spyfu allows you to research the most profitable organic keywords, analyze competitors’ strategies, and much more. This tool greatly helps your website well on search engine optimization. Its subscriptions start from 33$ per month. SpyFu is best for small businesses willing to use metrics that aid them to get on to the first page of Google at an affordable price.
- Woorank
WooRank is the best tool to help you optimize your website and marketing efforts. It’s like an automatic review of your website, but more than that, it gives you tons of data to boost traffic and leads, and sales. It helps you understand how your website stacks up against the competition and where you can improve your marketing efforts to get better results from SEO and paid search campaigns by:
- Providing an overview of your website’s SEO performance.
- Giving you a list of keywords your site ranks for.
- Showing how much traffic your site gets from those keywords.
It was all about the best SEO tools. Hope you like the article and consider the above tools to improve your site’s ranking on search engines.
