SEO
Search engine optimization (SEO) is the process of improving your website’s visibility on search engines. This means that when someone searches for keywords related to your business or product on Google, Bing, or another search engine, your website will appear at the top of the list. SEO is a long-term strategy that requires patience and persistence. The process can take months or even years before you see any appreciable results, but once you do see results, they will be worth all the time and effort you put into it. SEO can be complex — there are many factors that come into play when trying to rank higher on search engines like Google — but if done properly, it can help drive new customers to your website increase sales.
Content Marketing
Content marketing is the process of creating and distributing relevant and valuable content to attract and acquire new customers. It’s a powerful way to build trust, establish thought leadership, and drive traffic to your site. Content marketing can include blogs, white papers, ebooks, and instructional videos.
Social Media Marketing
Social media is more than a place to share photos and videos. It’s also a great way to promote your business, build your brand, generate leads, and sell your products. Though there are many different social networks out there — Facebook, Twitter, LinkedIn, and Instagram — the key to success with any of them is being consistent in your content sharing. The best way to do that is by creating a schedule and sticking to it over time. Another way to appeal to viewers is to maintain a theme or format across all of your platforms.
Mobile Marketing
Mobile marketing is an important component of digital marketing, especially in this day and age. Mobile phones aren’t just for texting and calling anymore; they’re multi-purpose tools that can be used to access all kinds of information and services. Mobile phones are becoming more and more prevalent among younger generations; in fact, according to Pew Research Center, 87% of Americans ages 18-29 own a smartphone. This means that if you want your business to reach younger people—or anyone with a phone—you need to incorporate mobile techniques into your marketing strategy. Use Google’s mobile-friendliness tool to see if your website is mobile-friendly, and make any necessary adjustments if you discover it is not. Before sending out newsletters to your customers, double-check that they are also mobile-friendly and appealing on smaller screens.
Pay Per Click Advertising
Pay per click (PPC) advertising is an online marketing strategy in which advertisers pay a fee each time one of their ads is clicked. PPC ads are generally delivered by search engines or social media platforms and can be seen on web pages, mobile apps, and emails. Advertisers bid on the most relevant keywords (within their budget), and once a keyword has been matched with an ad, it may appear in the sponsored links section at the top of search engine results pages (SERPs). Advertisers also bid on various ad formats such as text ads or rich media ads.
Email Marketing
Email marketing is a great way to reach your audience and drive traffic to your website. It’s also an excellent way to collect leads, keep in touch with customers, and build brand awareness. Email marketing is one of the most cost-effective forms of digital marketing because it allows you to reach a large number of people at once while still tailoring to the specific needs and preferences of certain subscribers.
Review Management
Review management is the process of monitoring, collecting, and responding to reviews left by customers. It can help you improve customer experience, increase sales, and drive more traffic to your website. By using a review management tool, you can automate the entire process so that you’re able to collect more reviews from satisfied customers while also responding more quickly when they leave negative ones – all without having to spend hours emailing customers back and forth one by one to collect testimonials.
Analytics and Reporting Tools
Analytics and reporting tools have become an integral part of digital marketing strategy. They are used to track and measure the progress of your digital marketing strategy, allowing you to evaluate its effectiveness over time. The most common analytics tools include Google Analytics, Adobe Analytics, HubSpot Analytics, and many others. Analytics tools can be used to measure website traffic, social media engagement, conversions, bounce rate, session duration, and more. With these types of data at hand, you can make informed decisions about where your efforts need improving—or where they’re doing just fine!
i4 Solutions provides digital marketing in Utah and across the United States.
