In a digital age when consumers want information quickly, it can be difficult to retain their attention.
A survey found that 73 percent of consumers trust the information on a business’s website over other sources, including other websites and even word-of-mouth recommendations.
To ensure that your website’s information isn’t passed over, you should make sure you follow these six simple tips:
- Try to be consistent with your messaging.
It’s important to maintain consistency across all of your channels of communication, no matter how many there are. This includes visual cues, such as logos and banner photos, as well as verbal cues, such as the style of writing you use and the concepts that you emphasize.
- Make sure that your visual and verbal communication match up.
It’s easy to mistake our own industry-specific terms for everyday lingo—but doing so could alienate potential customers who aren’t familiar with the jargon. You might think that everyone knows what a “twist lock” is, or that “rubberized” and “waterproof” are interchangeable, but those kinds of assumptions can lead to misunderstanding.
- Make sure your website is associated with your business’s social media sites.
Of course, not all businesses will want to use social media in the same way. A company that sells high-end products or services may want to use more sophisticated language on their social media accounts than a company that sells casual entertainment or food. However, it’s still important to be consistent within yourself: if you’re sophisticated on Facebook but humorous on Twitter, your followers may find themselves with conflicting impressions of your brand. As long as they’re similar enough to be recognized as part of the same brand, it’s okay to allow a little more variation in tone between different platforms.
- Look at the competition and use it as inspiration for your own content strategy.
Have you taken a look at what your competitors are doing online lately? They might be doing it better than you, but that doesn’t mean you can’t learn from their successes and mistakes. Check out their websites and social media profiles, read their blogs, follow them on Twitter and Instagram, and subscribe to their email newsletters. You’ll undoubtedly find some insights into what they’re doing right—and what they’re doing wrong—that will help you shape your own content strategy.
- Add a blog to your website for regular content updates.
If you’ve never written a blog or article before, don’t worry—it’s very easy. You simply need to write about what interests you (or your company) most. For example, if you sell fishing supplies, write about how much fun it is to fish! Or if you’re selling pet supplies, tell your readers why they should buy their pets from you instead of the other stores in town. Be sure not include too many details so that people won’t lose interest halfway through reading; keep it short and sweet with just enough information so they know what they’re getting into.
- Insert call-to-actions into each piece of content you publish.
Call-to-actions are a simple way to guide people to the next logical step in their customer journey. They’re also an effective way to increase website conversions, especially if you know how to use them correctly. In this post, we’ll show you how to add effective call-to-actions to your website and blog content so you can drive more sales and leads.
The voice of your brand has a major impact on how it’s perceived. People who connect with your brand’s values, personality, culture and its tone of voice will develop an affinity towards your business, purchase from you and share positive comments about you.
