One of the hardest things to do in modern business is to make a breakthrough to your target audience. This is the only way you can build a loyal customer base, expand your company, and continue its prosperity into the future. The only way to make your brand stand out is to do something different.
You can make a very different kind of pitch to your target audience by combining a traditional marketing channel with a new form of marketing material. Sending out a Video Brochure can get you the kind of exposure you need. It is thin and lightweight enough to fit in most mailboxes. The big difference is that it contains a video ad. Once the intended recipient opens the Video Mailer, your video Brochure advertisement will start playing and you will begin making your pitch.
This is one of the more innovative marketing devices to come along in years. It does two things. Most people disregard of immediately throw out ad flyers—deeming them junk mail. Video mailers are different. They come in nicely designed packaging, which means they will immediately grab the curiosity of homeowners. This is the first thing. The next thing is that such mailers contain a video. We live in an image and video-conscious age. This means any video that starts playing will immediately grab the attention of the person watching it.
Sending out video mailers is a great way to reach your target audience. It will allow you to make your pitch to them directly, in a personal and concrete way.
The best way to get the video box you need is to work with a company that specializes in producing them. The vendor you work with should have a record and reputation for delivering outstanding products and excellent customer service. The thing to bear in mind is that you are making a video, which means you must pay close attention to everything from background to lighting. This is the only way to achieve the effect you are after.
The vendor you work with should be open and transparent about the way it does business. If you have particular needs and aspirations for your video mailer, they should tell you immediately whether they are able to meet them. Spending money on this type of marketing is a wise investment.
You can make a huge leap forward in the promotion and marketing of your brand using video mailers. The key is to work with a company with significant experience in this area. See how a Video Brochure or Video Mailer can help.
Discover the many benefits of using a video brochure
