Many things have been said about the SEO capabilities of the most powerful SEO platforms. Open source platforms like WordPress and Magento have always been considered extremely powerful as they allow developers to get down to the nuts and bolts of a website and overhaul a failing website from the ground up without having to break anything.
This usually left other more rigid self-hosted platforms like Shopify and BigCommerce behind in terms of customization and performance. Developers usually saw their hands tied by the company whenever they wanted to try something that was off the script.
However, these drag-and-drop platforms have gained a ton of SEO power by allowing merchants more freedom at the time of creating content, adding popular tools usually reserved to open source platforms, namely Yoast, and basically beefing up the overall performance of their servers and code.
Does this mean that Magento no longer has an edge in terms of SEO?
There are many things that Magento offers out of the box that other platforms don’t, and developers can still go in and make changes to a website on the code level if need be.
Here are some of the reasons why Magento is still one of the most SEO-friendly platforms available:
1. Magento’s code is extremely clean and well-organized
2. Magento is built on the Zend Framework, which is also used by Google
3. Magento offers full control over URLs, Meta tags, and anchor text
4. Magento’s sitemap feature is second to none
5. Magento offers complete control over redirects
6. Magento’s built-in caching system can be a huge help for SEO
7. Magento is constantly being updated with new features and security patches
And these are not even the most powerful Magento SEO features.
Category Page Optimization Options
One of the most important pages for SEO is the category page. This is the page that shows all of the products in a certain category. Magento offers a lot of options for optimizing this page.
You can control how many products show on each page, as well as how many columns of products are shown. You can also set up canonical tags so that search engines know which version of the category page to index.
Independent Navigation Links
You can also control the Meta information for each category page, including the title and description. This is important for getting your pages to rank well in the search engines.
You can also add independent navigation links to each category page, which can help your visitors find their way around your website more easily.
Product Page Optimization Options
The product page is also important for SEO. You can control the title, description, and keywords for each product. You can also add images and videos to help improve the ranking of your product pages.
You can also add reviews and ratings to your product pages to help improve the ranking of your pages.
One thing to keep in mind is that you should always make sure that your product pages are as unique as possible. If you have two very similar products, you may want to create a separate page for each product.
Magento Offers a Variety of SEO Features
Magento offers a variety of SEO features that can help you improve the ranking of your website. These features include canonical tags, redirects, Meta information, independent navigation links, and product page optimization options.
Magento is constantly being updated with new features and security patches. This means that you can always rely on Magento to keep your website up-to-date and SEO-friendly.
However, you still need the help of expert Magento SEO services if you want to outsmart and outpace your competitors. Get the best Magento SEO services from an experienced eCommerce Agency like 1DigitalⓇ Agency, and take your online store to the next level.